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The American Health Assistance Foundation is an American non-profit group that funds research to prevent Alzheimer's disease. In late January, it changed its name to BrightFocus Foundation and introduced a new corporate identity. This was all developed by Siegel+Gale.
A new brand platform puts more emphasis on diseases that cause irreversible harm to the brain and eyes, chaning the previous focus on seamingly less urgent age-related diseases. The name was selected as it "speaks to clarity of purpose, the health of sight and mind, a commitment to innovative medical research and optimism for the future". The logo with its interlocking chevrons "reinforces the focus on change, progress and pushing the boundaries of discovery".
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