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DG is an American company specialised in advertising distribution for television and the web. Yesterday, March 11, it launched a new corporate identity, developed by Chermayeff & Geismar.
Previously, DG's operations have had a fragmented visual identity with several different logos used by its operations. This exercise gathers them all under a common brand. The new logo is a pink spot and comes with the tagline "Spon on", cleverly celebrating "the spot as the core creative element of advertising".
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