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Cabot Corporation is a Boston-based corporation that makes different kinds of specialised materials, described by the company as "specialty chemicals and performance materials". Founded in 1882, it now has activities on several locations around Europe, Aisa and the Americas. Last week, on March 7, it unveiled a new corporate identity that aims to emphasize its strengths, reflect its values and give visibility to its products.
It introduces a new chevron symbol that is divided into different color fields, communicating an "approachable, collaborative spirit, and energetic approach to innovation and customer service".
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