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GU is a rapidly expanding Japanese discount clothing store with about 200 stores. It is owned by Fast Retailing which also has the international chain Uniqlo in its portfolio. At the beginning of the month, March 5, its unveiled a new logo which it hopes will transform the chain into an international fashion brand. The new blue and yellow logo was reportedly designed by Japanese art director Kashiwa Sato, who also created Uniqlo's identity several years ago.
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