CCTV-10 is the science and education television network from China's state broadcaster CCTV. Around the time of the Chinese new Year, it launched a new look, created by Australian broadcast design agency Zspace and a Chinese company called Top Vision.
While still locked in CCTV's tedious brand system, it introduces a fresh new channel icon. Built around the idea of "the eye by which you can explore the world", it is made up of three crescents that spin around each other. The three crescents stand for discovery, observation and documentation, which is also reflected in the channel idents.
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