New logo: Hudson's Bay

Hudson's Bay is a Canadian chain of department stores, owned by the Hudson's Bay Company which is known as the oldest company in North America, founded in 1670. Generally known as "The Bay", it was announced last week that the chain was return to using its historical name and introduced a new corporate identity that celebrates its history.

The previous "Bay" logo was created by Lippincott & Margulies in the 1960s. It featured an ornate and embraced the name that its costumers had come to use. The new corporate identity will primarily be used as a wordmark. In certain circumstances it is used with a version of the company's coat of arms, redrawn by artist Mark Summers.

The company also has activities in Quebec, where it is now called "La Baie d'Hudson", using a separate logo.
Read more »