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Europcar is an international car rental company based in based in France with activities in much of the rest of the world except North America. This week, on March 19, it launched a new low-cost car rental service that will operate under a new separate brand, InterRent. Initially, the service will be available in France, Germany, Spain, Portugal and the UK. The brand identity was developed by Brandimage.
The brand identity puts emphasis on simplicity, as expressed in the brand claim "drive, save, enjoy". The simplicity and cheerfulness in the symbol above also runs through the rest rest of the graphic expression, including a bunch of pictorgrams.
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