The Branding Source

Monoprix is a French retail chain, positioned as somewhat more up-scale than regular supermarkets with a mix of groceries and department store items. This month it is introducing a new corporate iden…

PPR – a French luxury and sporting goods company that owns brands such as Gucci, Saint Laurent Paris and Puma – announced on Friday, March 22, that it would change its name to Kering. The visual iden…

Europcar is an international car rental company based in based in France with activities in much of the rest of the world except North America. This week, on March 19, it launched a new low-cost car …

Quézac is a brand of mineral water, originating from a source with the same name in the Cévennes mountains in southern France. The brand is owned by Nestlé and was recently given an overhauled look,…

Manutan is a French distributor of office supplies with subsidiaries in much of Europe. In some countries it trades under different names, notable Overtoom in Benelux and Germany, Witre in the Nordic…

The Air France Group owns three regional airlines – Brit Air, Regional and Airlinair – that are about to be united under one banner to communicate a clearer offer. As revealed yesterday, January 28, …

Klépierre is a French company that invests in commercial real estate, including shopping centres and office space. Yesterday, January 24, it announced a new corporate identity, created with Interbran…

December 12, 2012 saw the launch of six new national television channels in France that had been licensed earlier that year. On of the more high-profile channels were HD1 , a new channel dedicated to…

Coface, an abbreviation of Compagnie Française d'Assurance pour le Commerce Extérieur , is a leading capital insurance company, head-quartered in France. Yesterday, January 21, it unveiled a new …

Direct Énergie is a French power company, formed in 2003 after the energy market was opened up to private competition. In July this year it merged with another electricity company called Poweo. This …

Croustipate is a French brand for different products based on ready-made dough, such as pizza kits and pastries. In late 2011, the brand received received an overhauled design, created by the French …

E. Leclerc is a major French hypermarket chain. It includes about 560 stores in France and a few dozen more in Italy, Poland, Portugal, Spain and Slovenia. Recently, the chain has started rolling out…

Stimorol and Hollywood are two European chewing gum brands owned by Mondelez, which until recently was called Kraft Foods. The two brands have had the same owner since 2002, when Stimorol was acquire…

Back in September, this blog reported on the substantial relaunch of two national TV channels in France , now called D8 and D17 and owned by Canal+. The agencies behind that redesign are Flab Prod i…

Nicox is a French pharmaceutical company, primarily working with medical explitation of nitric oxide, hence the name. This week, on October 22, it unveiled a new viusal identity as it also announced …

France Initiative is a national network of organisations that offer unsecured loans to businesses, consisting of 238 member "platforms" around France. On October 1, it decided to flip its n…

Direct 8 and Direct Star are two French national TV channels, launched in 2005 as apart of the new digital network. Direct 8 was originally devoted to live programming, but eventually expanded into a…

Butagaz is a French distributor of butane and propane gas, owned by Shell. Last week, on September 20, it unveiled a new corporate identity to mark its 80th anniversary. The previous logo was introdu…

Eram is a French shoe store chain, founded in 1927 with about 1700 stores around the country. Recently, it introduced a new logo on its website. Eram's logo was last changed in 2006, when Saguez…

The ACFCI (short for Assemblée des chambres françaises de commerce et d'industrie ) is the national organisation for French chambers of commerce and industry ( Chambres de Commerce et d'Indus…