New logo: Bankia

Because of the financial crisis, several banks have been hit hard. This includes Spain's local savings banks, which has lead to an effort to merge them and turn them into regular banks. One such merger happened on December 3, 2010 when Banco Financiero y de Ahorros S.A. was created by seven savings banks. Caja Madrid is the dominating partner in the merger, the others are Bancaja, Caja Insular de Canarias, Caja Segovia, Caja Laietana, Caja Rioja and Caja de Ávila.

Yesterday, on March 2, the brand to be used by the new enitity was unveiled and launched. It will be called Bankia. Interbrand was involved in all aspects of the corporate identity, including choosing a name and creating a visual profile.

The name Bankia has several values in it. It is international and works in many languages, and it includes a K from the English spelling of the word "bank".

The typography in the wordmark also has many interpretations. For example, the merged N and K respresent integration.

The dark brown and yellow-ish limegreen colours are modern interpretations of colours traditionally used by savings banks in Spain.

According to media reports, the local brands will still be used together with the Bankia identity in their respective territories

Bankia have posted a beautiful Youtube video which explains the changes.

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