The Branding Source

Banelco , an abbreviation of Banca Electrónica Compartida , is an ATM network in Argentina. This month it has introduced a new corporate identity and new signage. It was designed by DAS Branding &…

SBAB is a Swedish state-owned mortgage institute and bank, founded in 1985 to finance government home mortgages. At the beginning of this week, on March 12, it unveiled a new corporate identity. It d…

Coface, an abbreviation of Compagnie Française d'Assurance pour le Commerce Extérieur , is a leading capital insurance company, head-quartered in France. Yesterday, January 21, it unveiled a new …

Last week, the large Turkish bank Halkbank introduced a new brand for its credit cards, until then branded as "Halkcard". The new brand was developed by Saffron Brand Consultants who were s…

Leto Bank ( Лето Банк , meaning "Summer Bank") is a new Russian retail bank brand from the major financial group VTB. It launched in October with a name and visual identity developed by Th…

Layf, spelled in Russian as Лайф, a cyrillisation of the English word "Life", is a Russian financial holding company that owns eight Russian banks and several other financial assets. In Oct…

Diamond Bank is an international bank based in Nigeria. On Wednesday, November 7, it unveiled a new corporate identity along with plans to open more offices. It is now marketed as "Diamond – You…

The Ural Bank for Reconstruction and Development (Уральский банк реконструкции и развития in Russian, abbreviated UBRR) is a Russian bank, founded in 1990 and head quartered in Yekaterinburg. This we…

The insurance group AIG, or American International Group, was one of the companies that gained worldwide attention during the 2008 financial crisis when the Federal Reserve had to step in to ensure i…

Last week, on July 24, the Spanish commercial bank Bankinter launched a new money management portal called Coinc . The new easy-to-use service is tailored to the under 35s and include functions that …

The German business bank WestLB was one of many banks heavily affected by the 2008 financial crisis, and is about to become yet another bank to rebrand in order to move on from its disgraced name. T…

PZU, or Powszechny Zakład Ubezpieczeń , is a major Polish insurance group with a long history, claiming 1803 as its foundation year. Yesterday, May 10, it unveiled a new corporate identity that is sa…

MoneyGram , an international money transfering service, has adopted a new corporate identity. Although released over a month ago, details weren't unveiled until this week. The symbol with arrows …

KfW, a German government-owned development bank, launched a new corporate identity this week, created by MetaDesign in Düsseldorf. The previous dotted logo with its lowercase letters has been replac…

The breakup of the troubled Belgian-French financial group Dexia has produced another rebrand, after the Belgian operations were renamed Belfius at the beginning of this month . The Luxembourg subsid…

Bank Nizwa is a new Islamic bank in Oman that intends to offer Sharia compliant banking services. Its corporate identity was unveiled this month, on March 11, and is credited to Wolff Olins. The log…

EVO is a new Spanish bank brand, unveiled on Monday, March 12, by NCG Banco, a Spanish banking group created last year. NCG Banco has its base in north-western Spain, were it is using the name Novag…

Dexia is a Belgian-French financial institution that got into trouble following the financial crisis. The Belgian banking operations were split off and taken over by the Belgian government. Recently,…

Investment Technology Group (ITG) is an American financial research broker. Founded in 1987, it celebrated its 25th birthday yesterday, January 23, and took the opportunity to launch a new corporate…

Sallie Mae is the leading student loan organization in the United States. Originally created in the early 1970s as the government-sponsored Student Loan Marketing Association, it is now a private com…