For several years, its logo has been a D in a square with a shoe. On February 1, the chain unveiled and launched an updated version of that logo. The new logo removes the shoe and the blue background behind the green square.
The D still has an irregularity where the shoe used to be. I imagine that the D has been "worn in" through the years, the same way a good pair of shoes shapes itself after your feet.
The new look was created by KW43 in Düsseldorf.
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