The Branding Source

Duftstars is an annual event where are awards are given to achievements in the German fragrance industry. The event was established in 1993, inspired by the American FiFi Awards. This week, the award…

The German business bank WestLB was one of many banks heavily affected by the 2008 financial crisis, and is about to become yet another bank to rebrand in order to move on from its disgraced name. T…

Intersnack is a German corporation that produces and markets salted snack foods, like chips, nuts and other snacks. It has activities in several European and owns many high-profile brands that are st…

DocMorris is a Netherlands-based pharmaceutical retailer, which started out as an online mail order business, but later opened pharmacies in a handful of European countries. Earlier this year, it int…

Schlecker is a leading German drugstore chain. Although Germany is its clear home market, it also has outlets in other European countries, such as Spain, Austria, Poland, the Czech Republic, France a…

Deichmann is a European shoe retailer. It originated in Germany, but has expanded to over a dozen different countries. For several years, its logo has been a D in a square with a shoe. On February 1,…