New logo: Škoda Auto

The the Volkswagen-owned Czech automaker Škoda Auto recently announced that it was going to reveal a new logo for the International Motorshow in Geneva. Škoda have kept a lid on it until yesterday evening (February 28), when the new corporate identity was unveiled.

The new logo removes the name Škoda Auto from the outer ring, à la Starbucks. The winged arrow is now more prominent. The green colour of the figure has changed from "natural green" to a new tint called "Škoda green".

A new logo has been floating around on the Internet at least since November last year. It had the winged arrow symbol in white on a green circle with a blue border. I don't think that logo was ever confirmed by Škoda.

According to Škoda, the winged arrow dates back to 1926, and the previous design is from the 1990s.
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