Last Friday, May 6, the shareholders of the French pharmaceutical company Sanofi-Aventis approved a decision to shorten the company name to Sanofi. At the same time the company presented and launched a new logo.
Sanofi-Aventis was created in 2004 when Sanofi-Synthelabo bought Aventis. Both preceeding companies were created through mergers in 1999, so this is the first non-merger identity for the company in a while. Sanofi-Synthelabo was created in Elf's Sanofi and L'Oréal's Synthélabo, while Aventis was formed from the German Hoechst and the French Rhône-Poulenc. The shortened name with its consonant-vowel-consonant-vowel structure is easier to pronounce in many different languages.
The new logo includes a new sybmol, called the "Bird of Hope", symbolizing the hope the company's products brings to its costumers. The symbol is made up of three shapes which form a stylized bird. The colours used are blue for water, green for earth, ochre for fire and white for air. The symbol has several meanings, including representing the three principles that sum up Sanofi's strategy.
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