Hotels.com, an international website for booking hotel rooms online, unveiled a new visual identity yesterday, February 14.
Until now, Hotels.com have used a red logo in United States and Canada and a completely different yellow script logo for the rest of the world. A press release states the new logo is part of a "globally unified marketing platform", the new wordmark has been implemented on the North American websites, while the other versions are still using the yellow logo. The same release states that the new look will launch in full during Q2 in most countries.
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