The Branding Source

Spotify is a music streaming service that started out in Sweden in 2008 and has since expanded to a number of other territories, mostly in Europe and the United States. Although still not making a pr…

DeNA is a Japanese company that developes mobile portals and online shopping services, which describes itself as "the global leader in mobile Internet services". Today, January 10, it launc…

Cabulous, a mobile app that helps people order a taxi, was relaunched last week as Flywheel. The new identity was developed by Moving Brands , who are promising more information in the future. Until …

Yesterday, November 13, Nokia unveiled the name for their digital map service that will utilise Nokia's expertise in digital mapping, as well as the technology of a recently purchase 3D mapping c…

Ebay is by far the world's largest auction site, founded way back in 1995. Yesterday, September 13, it unveiled a new logo. The familiar logo with its quirky overlapping letters is being replaced…

Twitvid was originally created for people who wanted to share videos on Twitter, essentially a video version of Twitpic. Over time it has developed into a more independent site where people can disco…

One of the big topics on Twitter yesterday was that the service itself had launched a major update of its identity . From June 6, the familiar Twitter wordmark, with its regonisable T, is history. Tw…

Rutube is, as one might guess, a Russian website that allows users to post videos, very much built as "the Russian YouTube". A few years after its foundation it was bought by Russia's …

Shutterstock is one of the large Internet-based agencies for stock photography and other images. Yesterday, May 2, it launched a new corporate identity, developed with Lippincott , aimed at differen…

Britain's satellite broadcaster BSkyB announced the launch of a new Internet TV service last week, which will offer access to Sky's content on broadband devices. It will be called "Now T…

Although the upcoming third iPad (which is not called iPad 3) has been the focus of attention for the tech crowd this week, some attention has been given to the fact that Google have merged Android M…

Hotels.com , an international website for booking hotel rooms online, unveiled a new visual identity yesterday, February 14. Until now, Hotels.com have used a red logo in United States and Canada and…

Blip.tv is an online platform for original web video series. This week, on December 20, it shortened its name to "Blip" and introduced a new fresh logo that had the added prestige of being …

A big web-related story at the beginning of this month was a major facelift for the video-sharing site Youtube. In addition to an overhauled page layout, it brought a refresh to the Youtube logo. Whe…

Cnet has reintroduced the classic "pipe" logo it used when it launched in the 1990s, three years after the popular technology site replaced it with a simpler wordmark on a red sphere. The &…

Onet.pl is a popular Polish web portal. Last week, it announced a new site design, which included an updated logo. Onet worked with the Polish branch of Dragon Rouge to develop the new look. The pr…

Odnoklassniki (Одноклассники in Russian, meaning "Classmates") is a social networking site founded in 2006 which is popular in Russia and adjacent countries. This month it launched a new lo…

Rambler is a Russian web portal and search engine, which also owns publications such as the arts magazine Afisha and the news site Lenta.ru. On June 1, it presented a new logo  which should replace …

ICANN, the organization which is responsible for assigning top-level domains (TLD) on the Internet, has relaxed its policies for the last few years by introducing several new TLDs. For example, it se…

A "National research and education network" (NREN) is an Internet network set up to support academic institutions. Most countries have their own national NREN. In the United Arab Emirates, …