Savushkin produkt (Савушкин продукт) is one of the leading dairy brands in Belarus, offering a full range of dairy products. Last week at a food fair in Moscow, on February 16, it unveiled a new logo, designed by Moscow agency Depot WPF.
The previous was identity introduced about ten years ago. It featured a pitcher pouring out milk in the form of the letter С (the first letter in Savushkin) and messy, somewhat hard to read, typography.
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