Over the last few months there has been plenty of talk in tech media about the changing corporate identity system within Microsoft, built around the new "Metro" design language. (Although Microsoft has apparently decided not to call it that anymore, rumour says there was a trademark dispute.) After the unveiling of new icons for Windows, Office and Xbox, there has been buzz about a change for the primary brand as well. That was finally confirmed today, August 23, when Microsoft introduced its new corporate logo to the world.
As expected, the new logo uses a typeface from the Segoe family for the wordmark. It now also includes a symbol, a grid with four squares that reminds us of Windows logos of yore. While the have all gone single color, the corporate iteration holds on to a four color symbol. A video used to introduce to logo suggests blue is for Windows, orange is for Office and green in for Xbox, although that may well not be official.
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