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RTL5 and RTL8 are two TV channels from the Netherlands' largest commercial broadcaster, RTL Nederland. On Monday, August 27, they both launched new looks for the autumn season.
The group also owns RTL4 and RTL7, and since 2005 they have all used logos created from the same template. RTL7 diverted from this standard when it introduced a new logo in 2010, and this rebrand means all four channels have unique logo designs once again.
To create distinctive identities, RTL hired two different agencies. RTL5 was remade by Grump who turned the number five into a "character" that gets incorporated into programmes. The female-leaning RTL8 was rebranded by Terra Lemon, and the channel's managing director describes the new look as "robust, modern, dynamic and fresh".
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