Univision is by far the most-watched Hispanic television network in the United States. Having been known by its current name since the 80s, it has grown with the Hispanic community and is now well established as the fifth most watched network overall. Yesterday, October 17, it unveiled a new logo, intended to signify the transformation the network has gone through in its history. It was the result of a collaboration with Wolff Olins.
The stylised U used by Univision up until now has been reshaped slightly and turned into a three-dimensional object, and the four separate slices that made up the symbol have been joined. The stated intention is for the symbol to resemble a heart.
The out-going Univision logo was developed by Chermayeff & Geismar. It has been in use for about two decades (an official press release would have you believe that it was introduced in 1962, but that's nonsense). The new logo launches on January 1, 2013.
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