The Branding Source

Solvay is a Belgian chemical company with a long history going back to 1863. For most of that history, its company symbol has been an S with an arrow, but that long legacy ended on January 17, when a…

Earlier this year you could read about Vier, one of the larger commercial channels in Belgium, that got a new minimalist logo ( see more at Creative Review ). It has a sister channel called Vijf (me…

VTM is the largest commercial TV channel in Flanders, the Flemish-speaking part of Belgium. Last month, it introduced a new look to launch the new autumn. Three agencies were involved in creating the…

VT4 is the second most watched commercial channel in Flanders, the Dutch-speaking part of Belgium. In September, VT4 will be renamed VIER (Dutch for "Four"), while its sister channel VijfTV…

VRT, the public broadcaster for the Dutch-speaking part of Belgium, will launch a new TV channel tomorrow, May 1. The new channel, which will be VRT's third, will house children's programming…

Club RTL is a Belgian commercial TV channel, launched in 1995 as the second channel from RTL-TVI, French Belgium's largest commercial broadcaster. In early March, it introduced a new on-air look,…

Alpro is a maker of soy-based food and drinks that are available in several European countries, where it is often a leader in its field. In February, it expanded into other sorts of plant-based food…

Dexia is a Belgian-French financial institution that got into trouble following the financial crisis. The Belgian banking operations were split off and taken over by the Belgian government. Recently,…

Groen is a Belgian political party representing Green politics in Flanders. Yesterday, January 11, it unveiled a new party logo along with the the tagline Werkt voor iedereen , meaning "Works f…

Earlier this year, the Belgian cable company Telenet won the rights show a lot of football. As a consequence of this major content boost, it decides to relaunch and rebrand its sports channels in a v…

Yesterday, September 28, the city of Kortrijk in West Flanders, Belgium, unveiled a new visual identity. The design was reportedly mostly done in-house. The logo is credited to a graphic designer nam…

Yesterday, the government administration of the French community in Belgium unveiled a new logo as it is changing its name to Fédération Wallonie-Bruxelles . The namechange from "French Communit…

The multinational consumer products company Unilever was founded in the 1930s as a merger between a soap producer and a margarine company. Although it has expanded into other foodstuffs and hygiene p…

Eurostar is a high-speed rail service which since 1994 has connected Paris and Brussels with London.  The symbol from another angle. Yesterday, March 29, a new identity for Eurostar was unveiled. T…

Walibi, an amusement park operator with activities in Belgium, France and the Netherlands, unveiled a new visual identity on January 20, 2011. It was created by Figtree Network . Via Brand New , who …