This week, the American insurance and financial servies company Unitrin changed its name to Kemper Corporation, taking the name of its Kemper insurance division. Unitrin bought Kemper's personal lines and casualty insurance business in 2002, and last year they also bought the full name rights, which had until then been owned by Lumbermens Mutual Casualty Company.
The new corporate identity was created with Lippincott.
"The Kemper “K”, composed of two overlapping triangles, is designed to represent the Kemper qualities of being trustworthy and attuned to its customers’ needs. The gold color reflects the warmth and approachability of the Kemper brand and its team members." - press release
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| Unitrin logo. |
The Kemper division will be renamed Kemper Preferred, while the other divisions, Unitrin Specialty and Unitrin Direct, will apparently not be renamed, at least not for now.
A press release about the namechange was published on August 15, while the renaming officially took place yesterday, August 25.
Press release (archive)
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New York Times Media Decoder
Bloomberg Businessweek
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