The Branding Source

Watson Pharmaceuticals, an American maker of generic pharmaceuticals, recently bought its European competitor Actavis. The deal that was finished at the end of October, creating the world's third…

Ebay is by far the world's largest auction site, founded way back in 1995. Yesterday, September 13, it unveiled a new logo. The familiar logo with its quirky overlapping letters is being replaced…

Shutterstock is one of the large Internet-based agencies for stock photography and other images. Yesterday, May 2, it launched a new corporate identity, developed with Lippincott , aimed at differen…

Today, the American wireless communications company Cellular South is rebranded as C Spire Wireless. The rebrand was announced last Thursday, September 22. Reports says that the 'C' stands fo…

This week, the American insurance and financial servies company Unitrin changed its name to Kemper Corporation, taking the name of its Kemper insurance division. Unitrin bought Kemper's personal …

Petco, the U.S. nationwide chain of pet stores with over 1,000 locations, announced yesterday, August 17, that they were introducing a new tagline and an updated logo. The tagline changes from "…