New logo: Shutterstock

Shutterstock is one of the large Internet-based agencies for stock photography and other images. Yesterday, May 2, it launched a new corporate identity, developed with Lippincott, aimed at differenting Shutterstock from its competitors and signaling a new brand positioning.

At the center of the new identity is a graphic device called the "Viewfinder", which replaces the letter O in the wordmark. Shutterstock says the Viewfinder "symbolizes the artistic empowerment of Shutterstock customers and contributors to express their unique perspective – whether they’re behind the lens or in front of the screen". The Viewfinder can also be used to frame interesting aspects on images.
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