The Ural Bank for Reconstruction and Development (Уральский банк реконструкции и развития in Russian, abbreviated UBRR) is a Russian bank, founded in 1990 and head quartered in Yekaterinburg. This week, on October 1, it presented a new corporate identity, created by Russian brand agency Mildberry.
The new logo features a ribbon forming the initials UB in Latin letters. It is brighter and friendlier than its predecessor, with a colour scale based on blue, red and the shades in between.
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