More on Arte's new look

About a week ago I posted about the new look for the European cultural TV channel Arte. Now, they have revealed a great website were one can explore the new look: http://univers.arte.tv/

On that site you'll find that Arte have created around 30 (!) idents for the new look. It its hard to pin down an exact theme in the new look, but one can certainly image Arte's stated values of "inspiration, creativity and vitality" being a part of it. There are several recurring elements that appear in several idents; a group of women running, a group of people in white shorts and shirts, red pieces of cloth, a group of cycling young people. All shot on the European countryside (Slovenia, I believe) with a full orchestra musical score.

As said earlier, this time Arte didn't go to an agency to deliver a new look, instead it is a collaboration of several creative professionals. The project was spearheaded by Arte's artistic director Ulli Krieg. Others involved were:

• German 3D artist Joost Korngold (the 3D model of Arte's logo)
• Belgian director Joe Vanhoutteghem from CZAR (directing the idents)
• The Swiss Benjamin Cuénod from Scripted Reality (integrating the 3D logo the on-air design)
• Germans Tom Ising and Béla Stetzer (off-air)
• German designer Axel Schildt from OKAPI (online identity)
• German photographer Detlev Overmann (still photography of the idents)
• Catherine Lagarde from Novaprod and composer Laurent Parisi (audio design)

The new look launches February 28. More after the jump.
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