New logo: Long John Silver's

On Thursday, February 10, 2011, the seafood restaurant chain Long John Silver's unveiled a new logo to be rolled out for lent. This comes with a new slogan: "We Speak Fish".

Previous logo.

The previous identity dates back to around 2001-2002, some time before or after the chain was bought by Yum! Brands, owners of KFC, Pizza Hut and Taco Bell. Many sources report that Yum! are trying to sell off Long John Silver's, which may be linked to this latest refresh.
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