International Forest Products, which trades as Interfor, is a producer of wood and other forestry products in the Pacific Nortwest, based in Vancouver, Canada. Yesterday, May 30, it unveiled a new corporate identity. It was created by FLIR Creative from Bellingham, Washington State.
The new logo contains a "graphically powerful image", which is a stylized tree in two colors, symbolizing trees, unity and strength. The name written in a "strong typographical font", which we recognize as the Gotham typeface, a.k.a. the Obama font. It will replace both the previous corporate logo and product brand in the United States and Canada, such as Interfor Pacific, Adams Lake, Acron and Cedarprime.
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