One of the big topics on Twitter yesterday was that the service itself had launched a major update of its identity. From June 6, the familiar Twitter wordmark, with its regonisable T, is history. Twitter has joined those few brands that have such confidence in their symbol that they no longer feel the need for a wordmark. Twitter will now be represented by the blue bird alone.
For its promotion, the Twitter bird has gotten a haircut and appears slimmer and more elegant. Its body is geometric and made up of a set of circles. The most noticeable change is the bird's trajectory. No longer comfortably flying above the ground, he is now soaring up into the air. Oh, the symbolism.
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