New logo: Co.opmart

Co.opmart is a Vietnamese supermarket chain with about 56 units, that has developed into a strong brand after opening its first store as late as 1996. Last month, on June 27, it unveiled a new corporate identity, created by Landor Associates in Hong Kong.

The standard red-blue colors have been replaced by a contemporary scheme where "petal pink symbolizes passion, deep blue color of strong faith and a fresh green color vibrant" (Google translated). The new symbol can be imagined both to include the letters in the word "coop" and to resemble a heart. It is supported by a number of other symbols that can be used alone or in a pattern.
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