New logo: Polish Council of Shopping Centres


The Polish Council of Shopping Centres (or Polska Rada Centrów Handlowych, PRCH, in Polish) is an association of retail real estate owners in Poland. Last week, it launched a new logo, created by Diagram Brand Design.

The new mark is "filled with new symbolism", representing both an architectural plan and the shopping center's role as a new place for trade in a city.
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