The Branding Source

The Gdańsk University of Technology (known as Politechnika Gdańska in Polish) is a technical university in the Polish city of Gdańsk. It traces its root back to a school founded in 1904 under German…

NC+ is a new Polish satellite television distributor launched yesterday, March 21. It was formed from the merger of the country's second and third largest satellite distributors, Cyfra+, owned by…

Poczta Polska is the postal service in Poland, founded way back in 1558. Yesterday, January 22, it unveiled a new corporate identity as part of a modernisation process. Until now, the Polish postal s…

Kasztelan is a Polish pilsner brand that has been brewed since way back in the early 1970s. Today, it is a part of the Carlsberg Group. Polish design agency Studio DN Design Group have been responsib…

The Polish Council of Shopping Centres (or Polska Rada Centrów Handlowych , PRCH, in Polish) is an association of retail real estate owners in Poland. Last week, it launched a new logo, created by Di…

Grupa Topex is a Polish tool manufacturer. This month, it launched a new corporate identity and also introduced new visual identities for two of its largest brand, Topex and Neo Tools. All three ide…

PZU, or Powszechny Zakład Ubezpieczeń , is a major Polish insurance group with a long history, claiming 1803 as its foundation year. Yesterday, May 10, it unveiled a new corporate identity that is sa…

The National Museum in Warsaw , one of the largest museums in Poland with a significant art collection, has held a contest to create a new visual identity. The result was announced last week, and the…

Poznań-Ławica Airport is an airport located in Poznań, Poland's fifth largest city, and one of its oldest. Yesterday, it unveiled a new logo. The logo was created at an agency called Diagram Bra…

Gellwe is a Polish brand for desserts, cake mixes and baking products. Since the start of this year, the brand has sported a revitalised look, in the form of an updated logo redesigned packaging. The…

Biedronka (which is Polish for "ladybug") is a large Polish discount store chain with close to 1,000 stores. It introduced a refreshed logo recently, created by an agency called Duda Polska…

Łódź is Poland's third largest city. Last week, on December 6, it unveiled a new logo at a ceremony. The logo is credited to one Justyna Żychalska and was selected through a compeititon. It featu…

Sygnity is a Polish information technology services provides. On Monday, December 5, it launched a new corporate identity, replacing a logo that had been used since the company was formed through a m…

The Polish satellite TV platform N is launching four premium movie channels on December 15, after securing important content deals. The channels will be called nPremium and are replacing two existing…

Dr Gerard is a Polish brand for sweet biscuits. At the beginning of the year, it launched a modernised visual identity, created by Studio Projektowe IKAR in Warsaw. The new logo is not only heart-sh…

New logo. Krakuski is a Polish brand for a variety of sweet biscuits, owned by the German food group Bahlsen, which has activities in many European countries. It is a relatively young brand, introdu…

Tento and Mola are two consumer brands for "hygiene tissue" (paper towels, toilet paper and handkerchiefs) sold in Central Europe and owned by the Finnish hygiene paper company MetsäTissue.…

Back in May, the French Canal+ group rebranded most of its thematic TV channels to link them together by adding a '+' to their names and adopting a coherent logo design. Canal+ also has a Po…

Last week, on September 28, a new tourism logo was unveiled for the Polish province Lower Silesia (known as Dolny Śląsk in Polish). The logo was selected through a competition that attracted 200 sub…

Manta Multimedia, a Polish manufacturer of consumer electronics, unveiled a new logo on Thursday, September 29. Just like its predecessor, the new logo includes a manta ray, although the new version …