New logo: British Athletics

United Kingdom Athletics is the body that governs athletics in the United Kingdom. Last month, on January 24, it unveiled a new brand identity and announced that it would be marketed as British Athletics in the future. The new corporate identity was designed by SomeOne in London, who found a need for imrpoved communication with those not already familiar with the organisation.

The new logo features a badge made up of fourteen pictograms representing different disciplines. This creates a versatile symbol that can be used in a number of ways. One can use it in small sizes and the crest shape is still apparent, one can make it large enough for all the pictograms to be visible and one can also use a portion of it, or use to pictograms as a pattern. Individual pictograms can also be highlighted through colour to represent different disciplines.
Read more »