New logo: Magnum 5 Kisses

Unilever is the worldwide leader on the ice cream market, with subsidiaries in many countries around the world. Every year it introduces at least one new product line across its European markets, and this year it is done in the form of five "limited edition" ice cream bars under the Magnum brand.

The product line is called "5 kisses" and the ice cream bars take inspiration from French pastries. The idea is that the ice cream bars are as irresistible as kisses, and the theme is reinforced through a sensual advertising campaign.
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