New logo: Space

Space is a Canadian cable channel dedicated science fiction, horror and mystery programming. It is essentially the Canadian equivalent of Syfy, with which it shares plenty of programmes. Yesterday, March 4, it launched a new look, built on the tagline "It's all around you". Space is owned by Bell Media, and as is customary everything was created by the in-house Bell Media Agency.

The new logo is a straight-forward circle with the channel name placed somewhat off center. On screen, the logo get incorporated into various creative circle motifs that reflect the programming. The idea is to dilute the notion that the channel is all about outer space and bring it back to earth.
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