Energy is a Spanish national TV channel that targets a male audience. It was launched in 2010 by Spain's leading broadcaster Mediaset Espanña. This week, on March 4, it launched a new graphics package, entirely created in-house.
The new look aims to "distinguish and strengthen" the brand among Spanish viewers. The Energy logo remains unchanged. In idents, a gigantic version of the logo has been digitally inserted into exciting locations, such as a glacier, a space shuttle launch or a wind farm.
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