New logo: UKTV

UKTV is a British broadcaster owned by the BBC and private investors to operate a series of channel's that provide a second outlet for BBC programming. Launched with just one channel in 1992, it expanded over time include a portfolio of ten channel's. Between 2007 and 2009, the company embarked on a strategy to turn these channels into stand-alone brands and removing links to the parent company. This month it announced that it would backtrack slightly on that measure and reintroduce UKTV as a brand for use in cross promotion and corporate communication.

This is done in the form a turquoise cloud logo, designed by Landor Associates. The brief called for a "bold new identity that represents UKTV’s internal and external culture and purpose". The individual channel brands will remain unchanged.
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