Global is a Canadian television network, the second most watched network in the country behind market leader CTV. Last month, on February 20, it launched a new graphics package, created by BDA Creative in London.
BDA took "big, friendly and bold" as the brand position and developed a bright, colourful and fluid package built around the network's versatile cursor mark. The typography uses good ol' Gotham, often blown up to take over the entire screen.
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