New logo: South Australia

South Australia is a federal state in Australia, making up the central southern part of the continent. Yesterday, March 6, a new brand that should promote the state to businesses, tourists and its citizens. The brand was designed by Cato Partners.

It introduces a new icon, clearly inspired by the shape of the state's borders and its location to create a doorway into a house shaped like Australia. Conceptually, this is tied up as the state being the portal to all of Australia (see quotes further down). It is also a versatile motif that can be used a myriad of ways. In the applications used so far, the symbol has been turned into a window to frame different images, while other use just the doorway to create a graphical element for advertisements.
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