Located in the Western part of New York near the Canadian border, Buffalo is the second largest city in the state. The metro area has more than 1,1 million inhabitants. The city has been the site of several events in U.S. history, although it has become less important druing the 20th century. The majestic Niagara Falls are located in the area. Recently, on May 10, the Buffalo Niagara Convention & Visitors Bureau unveiled a new logo to market the region with a new slogan, "Buffalo. For Real.".
Several creative professionals from the area collaborated in developing the brand positioning and its implementation. The development took "more than a year", and it seems it was almost entirely done without compensation to those involved.
Press release
Press release (pdf)
A new video from Visit Buffalo Niagara
WBEN
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