The Branding Source

South Australia is a federal state in Australia, making up the central southern part of the continent. Yesterday, March 6, a new brand that should promote the state to businesses, tourists and its ci…

Düsseldorf is the capital and second largest city in the German state of North Rhine-Westphalia, and the seventh largest city in all of Germany. Yesterday, Düsseldorf's mayor presented the above …

The Dallas Convention & Visitors Bureau unveiled a new logo on Friday. This clear and modern wordmark with a star included in the D will be used to market one of the major cities in the Lone Star…

Bilbao is the tenth-largest city in Spain, and the largest city in the Basque Country and the capital of the Biscay province in northern Spain. Most of us are probably most familiar with its Guggenhe…

Charente is a department located in Poitou-Charentes in central western France. This week, its general council unveiled a new visual identity. The old 1980s logo featured a map of the department, a …

Odessa is a the third largest city in Ukraine, located in the south of the country at the shore of the Black Sea. Last week, on June 6, the city opened a "Tourist Information Center" and al…

Colorado Springs, the second largest city in Colorado, unveiled a new logo on Monday, April 2. The logo was developed by a local design firm called Fixer Creative on the behalf on a "Community …

Kiev, the capital city of Ukraine, has held a contest to select a new logo. After a public appeal, ten entries were selected and put up to an online vote between February 6 and March 6. The entry tha…

Nîmes Métropole is an "agglomeration community", a French inter-municipal government structure, made up of Nîmes, the country's 20th largest city, and its surroundings. Recently, repor…

Łódź is Poland's third largest city. Last week, on December 6, it unveiled a new logo at a ceremony. The logo is credited to one Justyna Żychalska and was selected through a compeititon. It featu…

The city of Ludwigshafen am Rhein in south-western Germany, with about 165,000 inhabitants, unveiled a new logo yesterday, November 21. Featuring a blue winking emoticon, it was developed by a local …

Last Thursday, November 10, the Convention and Visitors Bureau in Cobb County, Georgia, changed its name to " Cobb Travel and Tourism ". It also introduced a new tagline, "Atlanta'…

Yesterday, October 27, the city of Minneapolis, Minnesota launched its new tourism logo and tagline at a public event. This is part of a program that seeks to attract more tourism. "The City of…

Yesterday, September 28, the city of Kortrijk in West Flanders, Belgium, unveiled a new visual identity. The design was reportedly mostly done in-house. The logo is credited to a graphic designer nam…

The City of Tyler in Texas, with about 97,000 inhabitants, is often called the "Rose Capital". When the Tyler Conventions & Visitors Bureau unveiled a new tourism logo for the city on T…

Pinellas County is county in Florida which is a part of what is called the Tampa Bay Area. The county is marketed by an official tourism marketing organization called St. Petersburg/Clearwater Area C…

Zurich is the largest city in Switzerland. Last Thursday, on July 14, a new common brand identity was unveiled which will by used the canton of Zurich, the city of Zurich and the Zurich tourism autho…

With 125,000 inhabitants, Metz is the 29th largest city in France. It is also the capital of the Lorraine region. In December 2008, Metz introduced a new visual identity. At the center is a new symbo…

The island of Saint Kitts, with a population of 35,000 people, is a part of the Caribbean nation of Saint Kitts and Nevis. This year, the St. Kitts Tourism Authority has introduced a new logo to mark…

This week, on June 28, a new logo was presented that will market Region Stuttgart, consisting of Germany's sixth-largest city and the municipalities around it, an area with about 2,7 million inha…