The Branding Source

South Australia is a federal state in Australia, making up the central southern part of the continent. Yesterday, March 6, a new brand that should promote the state to businesses, tourists and its ci…

Tourism Australia is the official organisation responsible for promoting Australia to tourists. Today, December 6, it has unveiled a new logo which is an evolution of the kangaroo logo used up until …

Tourism Fiji, the organisation that promotes the Pacific Ocean nation of Fiji to tourists, unveiled a new brand identity this month. It was presented on November 8 along with the new tagline "Wh…

CzechTourism, the official tourism promotion agency for the Czech Republic, unveiled a new visual identity last week. Created by a design studio called Marvil , the new "social media savvy"…

Back in March, the Ministry of Tourism in Haiti held an open contest to attract suggestions for a new tourism logo. The almost 400 submissions were put up to a public online vote, and the ministry s…

Less than a year ago (January 26, 2011), the Vietnamese tourism administration unveiled a new logo to market the country to tourists. It was selected through a contest and featured a multi-colored st…

Last Thursday, November 10, the Convention and Visitors Bureau in Cobb County, Georgia, changed its name to " Cobb Travel and Tourism ". It also introduced a new tagline, "Atlanta'…

Yesterday, November 7, saw the unveiling of " Brand USA ", a new brand to market the United States as a travel destination for tourists around the world. Behind it is the Corporation for Tr…

Yesterday, October 27, the city of Minneapolis, Minnesota launched its new tourism logo and tagline at a public event. This is part of a program that seeks to attract more tourism. "The City of…

On Tuesday, October 25, The Maldives Marketing and PR Corporation (MMPRC) unveiled a new logo to market the island nation to tourists. It features a swirl of animals that highlights the "unique…

Last week, on September 28, a new tourism logo was unveiled for the Polish province Lower Silesia (known as Dolny Śląsk in Polish). The logo was selected through a competition that attracted 200 sub…

The City of Tyler in Texas, with about 97,000 inhabitants, is often called the "Rose Capital". When the Tyler Conventions & Visitors Bureau unveiled a new tourism logo for the city on T…

The Ore Mountains, or Erzgebirge as they are called in German, form the northern part of the border between Germany and the Czech Republic. The districts located on the German side of the mountains …

Pinellas County is county in Florida which is a part of what is called the Tampa Bay Area. The county is marketed by an official tourism marketing organization called St. Petersburg/Clearwater Area C…

Zurich is the largest city in Switzerland. Last Thursday, on July 14, a new common brand identity was unveiled which will by used the canton of Zurich, the city of Zurich and the Zurich tourism autho…

The island of Saint Kitts, with a population of 35,000 people, is a part of the Caribbean nation of Saint Kitts and Nevis. This year, the St. Kitts Tourism Authority has introduced a new logo to mark…

This week, on June 28, a new logo was presented that will market Region Stuttgart, consisting of Germany's sixth-largest city and the municipalities around it, an area with about 2,7 million inha…

The Australian city of Newcastle is the second largest city in the state of New South Wales. On June 2, the Newcastle City Council unveiled a new logo which will be used to promote the city. Newcastl…

Crimea (Крим in Ukrainian) is an autonomous republic in southern Ukraine. It area corresponds to a peninsula of the same name which is located in the Black Sea, mostly separated from the rest of Ukra…

Located in the Western part of New York near the Canadian border, Buffalo is the second largest city in the state. The metro area has more than 1,1 million inhabitants. The city has been the site of …