The Branding Source

Coface, an abbreviation of Compagnie Française d'Assurance pour le Commerce Extérieur , is a leading capital insurance company, head-quartered in France. Yesterday, January 21, it unveiled a new …

Gjensidige is a major Norwegian insurance company, tracing its roots back two centuries to rural fire insurers, the first of which was founded in 1816. In addition to its home market, it now also has…

The insurance group AIG, or American International Group, was one of the companies that gained worldwide attention during the 2008 financial crisis when the Federal Reserve had to step in to ensure i…

Until recently, Groupama Seguros was the Spanish subsidiary of French insurance group Groupama. Earlier this year, it was acquired by Spanish insurer Catalana Occidente. Yesterday, October 1, Groupam…

PZU, or Powszechny Zakład Ubezpieczeń , is a major Polish insurance group with a long history, claiming 1803 as its foundation year. Yesterday, May 10, it unveiled a new corporate identity that is sa…

RBS Insurance, the insurance division of the Royal Bank of Scotland, is about to rebrand as the Direct Line Group as RBS are planning to leave the insurance business. Trade press noted that the compa…

Humanis is a new French insurance company within "social protection" - pensions, health care and social insurance - formed on January 26 with the merger of two major companies within the f…

The major American insurance company State Farm, one of the 50 largest companies in the US, announced yesterday, December 15, that it was going to phase in a new corporate identity from January 2, as…

La Luxembourgeoise is Luxembourg's oldest insurance company, founded in 1920. Last month, it shortened its name to "Lalux", which has been used as a shorthand for some time, as it moves…

VGZ, a major Dutch health insurer, has introduced a new corporate identity. This is part of a consolidation which sees VGZ replacing two other brands, Trias and SIZ, owned by the same company. After …

The Connecticut-based health services company Cigna launched a rebrand campaign on Monday, September 19, as it changes its business model to focus less on corporations and more on consumers in a chan…

This week, the American insurance and financial servies company Unitrin changed its name to Kemper Corporation, taking the name of its Kemper insurance division. Unitrin bought Kemper's personal …

As it tries to regain lost market share and connect with younger costumers, the South African short term insurance company Mutual & Federal launched a new corporate identity this month. Tracing i…

Last Monday, June 20, the Dutch insurance company FBTO launched a new brand strategy and a new corporate identity. The logo was revealed in a cermony where a new sign was uncovered on top of FBTO'…

The Canadian life insurance company Empire Life unveiled a new visual identity on Thursday, June 16. The new symbol is made up of what is reportedly three waterdrops, representing integrity, care and…

The trading name NIG stands for The National Insurance and Guarantee Corporation Ltd, an insurance company in the United Kingdom specialised in business insurance. It is a subsidiary of The Royal Ban…

The Cincinnati Financial Corporation is an insurance company in Cincinnati, Ohio, which uses the brand name "Cincinnati Insurance Companies". It recently revealed a new logo, which replaces…

Standard Life is a UK financial services company, focused on "long term savings and investment". This February 7, the company revealed a new visual identity and a new tagline, "The Way…