YLE (an abbrevation of Yleisradio, meaning "Broadcasting") is Finland's national broadcaster. Yesterday, December 19, YLE revealed a new corporate identity, scheduled for launch in March 2012. The stated reason for this is "to help the Finns find and recognise YLE content". It is also said to be "a way to get closer to the Finns".
The new logo consists of a square with rounded corners and "YLE" written in lowercase with fashionable typeface. The colour is said to be a combination of the blue and green from the previous logo, but YLE also acknowledges that the new colour is "clearer and fresher" than the previous.
Most of the work on the new identity was done in-house at YLE, by a team lead by Tuire Nuolivirta. New typefaces were developed by Finnish typographer Saku Heinänen. The work is rooted in YLE's core values - Finnishness, reliablity, versatility, independence and respect for the human being.
YLE's TV channels will also launch new identites when the new corporate logo goes live in March. Much of the identity work isn't finished yet, so expect more news on this next year.
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