The Branding Source

Serla is a Finnish brand for hygiene tissue, such as paper towels and toilet paper, owned by a company called MetsäTissue. Over time it has been extended to Sweden, Denmark, Norway and the Baltic sta…

The University of the Arts Helsinki (known in Finnish as Taideyliopisto ) is a new arts education institution in the Finnish capital, due to begin next year when three well-respected academies are me…

Ava is a Finnish TV channel from Finland's largest commercial broadcaster MTV3 that airs women-oriented programmes. Originally launched in 2008 as a pay channel, it has developed into a free nati…

Radio Rock is a Finnish radio network, that was launched in January 2007 and plays, well, rock music. Yesterday, May 21, the network launched a new visual identity intended to reflect the changing a…

The new corporate identity revealed by Finland's state broadcaster YLE back in December made its debut on-screen last week, with new looks across YLE's services on March 5. Incidentally, its…

Metsäliitto, meaning "Forest Union", a Finnish forestry group, founded in 1947. Yesterday, February 9, it announced it had shortened its name to Metsä as part of a corporate restructuring.…

YLE (an abbrevation of Yleisradio, meaning "Broadcasting") is Finland's national broadcaster. Yesterday, December 19, YLE revealed a new corporate identity, scheduled for launch in Marc…

Provena is a brand for gluten-free products owned by the Finnish Raisio Group. Originally conceived for the domestic Finnish market, Raisio later saw potential to launch the brand in its internationa…

Sats is a chain of fitness clubs (gyms) in the Nordic countries (Denmark, Norway, Sweden and Finland). At the beginning of this year, it started implementing in a new corporate identity across the co…

Yesterday, August 15, the Finnish TV channel SuomiTV launched a new look. SoumiTV ( Soumi meaning "Finland") has had problems attracting viewers and advertisers, and were forced to close d…

Proffice is a human resources solutions company in the Nordic countries. Originally a Swedish company, it was founded in 1960. In the late 1990s in expanded to Norway, Denmark and Finland through aqu…

This article was originally published on May 12, but seems to have moved to May 17 after the Blogger crash. Today, May 12, TeliaSonera, the incumbent telecommunication company in Sweden and Finland, …

Stora Enso is a Finnish pulp and paper company, formed in 1998 when the Swedish forestry and mining company Stora was bought the Finnish forestry company Enso. On April 20, it revealed its first new …

Companies who work with pulp and paper rarely use those words to describe themselves. One such company is the Finnish Ahlstrom which calls itself as a "high performance materials company". …