The Branding Source

Marketwire is an American wire service that distributes press releases that also works in media monitoring and analytics. Yesterday, April 2, it announced that it would change it name to " Marke…

NC+ is a new Polish satellite television distributor launched yesterday, March 21. It was formed from the merger of the country's second and third largest satellite distributors, Cyfra+, owned by…

RBC (РБК in Russian) is a Russian media group that owns a news agency, a business newspaper and a television channel. Yesterday, February 4, it launched a rebranding effort with a new logo. This is a…

Back in January 2011 when NBCUniversal became majority-owned by Comcast and introduced its new simple purple logo, there was plenty of uproar about the removal of the NBC peacock. In an unexpected mo…

A-pressen is a major Norwegian media group, mostly concerned with print newspapers. It has historically had ties to the labour movement, and is still part-owned by the Norwegian Confederation of Trad…

Following Monday's post on Hungary's national broadcaster MTVA , we move on to its Lithuanian counterpart LRT , which also launched a new identity for the Olympics in late July. The rebrand r…

The Media Support and Asset Management Fund (known in Hungarian as Médiaszolgáltatás-támogató és Vagyonkezelő Alap , abbreviated MTVA) is Hungary's public media organisation, formed last year thr…

Radio i Televizija Crne Gore (RTCG - "Radio and Television of Montenegro") is the national broadcaster of Montenegro, that small country on the Balkans that became independent from Serbia …

The European Broadcasting Union, EBU, is a federation of broadcasting organisations from Europe and its surroundings. Its members include virtually all government-controlled broadcasters and some pri…

CKx is an American entertainment rights company that has significant shares in television formats like American Idol and So You Think You Can Dance , but also owns the likeness on Elvis Presley and …

Australia's national news agency, the Australian Associated Press (AAP), announced a new corporate identity last week, on May 24. The new symbol is "a stylised ribbon that represents the 24…

Yesterday, February 23, the Associated Press (usually known as the AP) unveiled a new visual identity, its first logo change in 30 years. The new identity system was developed with the New York agenc…

Deutsche Welle is Germany's international broadcaster, the German equivalent the BBC World Service or Voice of America. It started regular broadcasts in 1953, and now has radio and TV channels ar…

Today, the UK division of the international TV production company FremantleMedia, that until now has been know as TalkbackThames, underwent a rebranding exercise. The division is now called Fremantle…

AMC Networks is a American media company that owns four cable channels, the most popular being AMC, home of Mad Men. The others are IFC, Sundance Channel and WE TV, that all provide programming for …

YLE (an abbrevation of Yleisradio, meaning "Broadcasting") is Finland's national broadcaster. Yesterday, December 19, YLE revealed a new corporate identity, scheduled for launch in Marc…

Yesterday, November 23, the Canadian print media company Transcontinental changed its name to TC. Transcontinental to "better reflect its evolution into a leading player in the new marketing co…

Yesterday, July 18, the Germany-based international media company Bertelsmann unveiled a new corporate identity, a "powerful" wordmark with blue lettering. The new logo was developed with P…

On Wednesday, April 13, Gestevisión Telecinco, one of the largest media companies in Spain, announced that it was changing its name to Mediaset España Comunicación. The history of Gestevisión Telecin…