New logo: Humanis
Humanis is a new French insurance company within "social protection" - pensions, health care and social insurance - formed on January 26 with the merger of two major companies within the field, Novalis Taitbout and (the old) Humanis. The new identity was also revealed last month and created by Bocékozi, part of Groupe Chaïkana.
The name Humanis signals the company's commitment to put people in the center. Humanity and commitment is also reflected in the wordmark, which resembles a signature, an image of human commitment. The company symbol is a red square with a large smile, expressing the fulfillment and spontaneity of life.
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