New logo: Seat
Back in July, the Spanish auto maker Seat released some of images of the latest version of its Seat Léon model that clearly featured an updated Seat logo at the front. A few days later, a flat version also appeared on several motor blogs. Yet, there was no confirmation from Seat. Last week, on September 27 on the Paris Motor Show, Seat "unveiled its new logo to the world", apparently ignoring the premature roll-out from a few months ago.
The S badge has been straightened up and made sleeker, while remaining true to its heritage. It was said to reflect the brand's values, "clean, pure design and precise, quality engineering".
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