Grupa Topex is a Polish tool manufacturer. This month, it launched a new corporate identity and also introduced new visual identities for two of its largest brand, Topex and Neo Tools. All three identities were created by the Warsaw office of Dragon Rouge.
For Topex, Dragon Rouge created a T-shield and made the yellow colour associated with the brand brighter. Neo has a polished metallic look. The new corporate logo is said to represent "solidity, maturity and competence". It is characterised by a red "pointer" that can also be used separately.
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