The Branding Source

Quézac is a brand of mineral water, originating from a source with the same name in the Cévennes mountains in southern France. The brand is owned by Nestlé and was recently given an overhauled look,…

Direct Énergie is a French power company, formed in 2003 after the energy market was opened up to private competition. In July this year it merged with another electricity company called Poweo. This …

Grupa Topex is a Polish tool manufacturer. This month, it launched a new corporate identity and also introduced new visual identities for two of its largest brand, Topex and Neo Tools. All three ide…

Actimel is a "probiotic" yogurt drink manufactured by the global dairy group Danone and sold in Europe, Latin America and North America (where it is known as DanActive). This month it has i…

The French mobile phone operator Virgin Mobile unveiled a new logo at the beginning of this week, which it will start using in April when it launches a new ADSL box. The new logo is credited to Fren…

Smartbox is a French company offering themed gift boxes in stores and via the Internet. Started in 2003, it is now active in several countries. Last year, its visual identity was revitalised by the F…

Gellwe is a Polish brand for desserts, cake mixes and baking products. Since the start of this year, the brand has sported a revitalised look, in the form of an updated logo redesigned packaging. The…

Sygnity is a Polish information technology services provides. On Monday, December 5, it launched a new corporate identity, replacing a logo that had been used since the company was formed through a m…

Very loyal readers may remember the new visual identity for the French biscuit brand LU a couple of months back . Behind it was the French design agency Dragon Rouge. Raymond Loewy, who did the same …

Follow-up article: December 5 The French biscuit brand LU , or Lefèvre-Utile, originated in the mid-19th century. Today it is present in several international markets and is a part of Kraft Foods, af…

The Versailles Saint-Quentin-en-Yvelines University ( Université de Versailles Saint-Quentin-en-Yvelines in French, abbreviated UVSQ) is a university with 18,000 students located in Versailles, abou…

Onet.pl is a popular Polish web portal. Last week, it announced a new site design, which included an updated logo. Onet worked with the Polish branch of Dragon Rouge to develop the new look. The pr…

Companies who work with pulp and paper rarely use those words to describe themselves. One such company is the Finnish Ahlstrom which calls itself as a "high performance materials company". …

Marc Dorcel is a French "adult entertainment" company. A while ago, it launched a new logo, created by Dragon Rouge . The taglinge says "Lust since 1979". The old logo was an imag…